Thursday, 7 January 2010

Taking breastfeeding to another level

Through the design and production of infant care essentials, mimijumi products are made for both baby and parent to create the most natural experience possible.The benefits of breastfeeding are well known, but breastfeeding is not always practical in today's society.
Created with input from Designers, Mothers, Nurses, Physicians, and Lactation Experts, mimijumi's first product. mimijumi "Very Hungry" 8oz bottle is designed to replicate the look and feel of a mother's breast. Bold color and soft textures are combined to give the bottle a distinctive, eye-catching appearance. The Very Hungry is the first of an upcoming line of products that are mindful of the ways infants bond with mother. Notably through sight and touch, mimijumi products allow an enhanced experience to be created for the infant and parent alike.

Im all for breastfeeding and think it is the right way to go but is this taking it a little bit to far ? What do you think ?

Credit: mimijumi

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